Public reations

Cameron's Big Mistake

In this age of spin doctors it is remarkable how bad British politicians are at basic public relations. Blair, despite a great fondness both for spin doctors and himself, was pretty useless at PR and Cameron is proving himself equally useless.

Where he went wrong was not in refusing to sign the absurd Euro Auto-Destruction Pact but in failing to explain clearly to the world, and particularly European leaders, why he could not. He should also have emphasised repeatedly that he wanted the Euro to succeed, as he undoubtedly does.

Instead, millions of people are left with the impression that Britain is trying to destroy the Euro. This is very convenient for Merkozy, the true, if unintentional, architects of its destruction. It was they who repeatedly turned a blind eye to breaches of the rules, including (as Angela Merkel has admitted) by Germany itself. It was they who dithered when decisive action could have saved the Euro very easily.
Bookmark and Share
Comments