british Broadcasting Corporation



I suggested some time ago that the BBC should be renamed the SBC because of its move to Salford, a cultural desert on the outskirts of Manchester. It seemed clear that its main purpose was no longer to serve the people of Britain in general but only those dwelling in the former home of Britain’s worst painter, a place where outsiders are shot on sight.

Perhaps I’ve got it wrong. Perhaps it should still be the SBC but with the S standing for Sports. It has long been clear that the BBC regards sport as more important than anything else on its schedule but today they plumbed new depths. Five Live, which has the advantage over Radio 4 of starting its news broadcasting an hour earlier, at 5 a.m., decided to ditch its news and the 5.30 ‘Wake up to Money’ programme in favour of a tennis match featuring Andy Murray. There is actually a Five Live Sports Extra station, but that had cricket on it. Clearly the SBC is in the right place. Somewhere where no-one cares about news or the state of the economy.
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