My wife bought a copy of the November 2011 issue of Elle the other day. Out dropped a scratch card from Purely Creative Ltd. Now, I’m not saying that this card breaches the law, but the company has a long history of sailing close to the wind and I cannot understand why Hearst Magazines UK would be willing to be associated with it. Perhaps carrying cosmetics advertisements, which are largely built on lies, has blunted their consciences. I have written to Hearst magazines and the OFT, for all the good it will do.